About Us

Smart Ideas is a family run retailer specialising in gifting, established in 1978 in Droitwich, Worcestershire. First starting with one store in Droitwich we now have six stores across the West Midlands and one in Banbury.

An award winning retailer specialising in gifts, stylish cards, birthday, anniversary, wedding, and age gifts along with jewellery and lifestyle.

All the Smart Ideas team take extreme pride in delivering new and exciting products matched with incredible customer service.

If you are looking for gifting inspiration, we have some great ideas for all the special people in your life. We welcome you to our stores and hope you are inspired.